Major Achievement:
Led and over-delivered worldwide image production in 44 countries for the first launch of the new Apple Online Store and Apple Store App experiences.
Achieved success in retention of Apple’s customers, the new Apple Online Store currently shows improved navigation data targeted for mobile devices and high business returns.
Apple has since leveled up to the #1 phone carrier in China.
Delivered projects on-time, partnering with creative teams, managing scope, vendor relations, and asset approvals.
Led all image production for the refresh this year for Apple’s Home App products in the Apple Store App experience.
Managed digital asset production from end to end; including hardware and screen images, lifestyle, web elements, social content, copy, icons, graphics.